1. Who we are (Data Controller)
For the purposes of the UK GDPR and the Data Protection Act 2018, the data controller is Lupurjuzix Ltd (referred to as “Lupurjuzix”, “we”, “us”, or “our” in this policy). We operate this website to provide information about our business activity analysis and operational review advisory services and to allow visitors to contact us for general inquiries.
This address is provided for formal correspondence related to privacy and data protection.
2. Personal data we collect
The personal data we collect depends on how you interact with our website. We aim to collect only what is needed to respond to inquiries, run the site securely, and understand website usage in aggregated form. We do not intentionally collect sensitive personal data through our standard inquiry form. Please avoid sending sensitive information in free-text fields.
Data you provide directly
- Full name (for addressing and responding to your request)
- Email address (to communicate with you)
- Phone number (only if you choose to provide it in correspondence; our inquiry form does not require it)
- Organization / company name (to understand the context of your inquiry)
- Message content you submit via contact forms or email
Data collected automatically
- IP address (typically collected via server logs for security and troubleshooting)
- Device and browser information (e.g., user agent string, operating system, browser type)
- Approximate location inferred from IP address (country or city-level, depending on available data)
- Usage data such as pages viewed, time on page, referrer, and interactions (collected through analytics tools if enabled)
- Cookie and similar technology data (see Cookies section below)
We do not knowingly collect special category data (such as health information), data about political opinions, religious beliefs, or biometric identifiers through this website. If you send such information to us, we will treat it with appropriate care and may request that you provide a revised message with that information removed.
3. How we collect personal data
We collect personal data through a combination of direct inputs and automated methods. The main sources are listed below so you can understand what triggers collection and how the information is used in context.
Web forms
When you submit an inquiry via our Contact form, we collect the fields shown on the form and any information you include in your message. Form submission is voluntary, and you can also contact us by email.
Email correspondence
If you email us, we receive your email address, message content, and any information you choose to share. We use it to respond and to keep an administrative record of communications.
Cookies and similar technologies
We use cookies to support core site functionality and, if you consent, to understand aggregated website usage. Details and choices are described in the Cookies section.
Server logs
Like most websites, our hosting infrastructure may automatically log requests (e.g., IP address, request time, and requested page). Logs are used for security monitoring, troubleshooting, and ensuring site reliability.
Analytics tools (such as Google Analytics 4) and advertising pixels (such as Meta Pixel) may be used only when configured and only in accordance with the consent choices you make through our cookie controls. We do not use pop-up forms or interstitials that block access to content.
4. Legal bases for processing (UK GDPR Article 6)
We rely on the following legal bases under Article 6 of the UK GDPR to process personal data. The specific basis depends on the data category and the reason it is processed.
4.1 Consent (Article 6(1)(a))
We use consent where it is appropriate to give you control over optional processing. This includes:
- Analytics cookies (e.g., Google Analytics 4), used to understand aggregated website usage.
- Marketing cookies (e.g., Meta Pixel) if enabled, used to measure and improve the relevance of advertising and to support retargeting. These are not placed unless you consent.
- Optional marketing communications where offered (we do not require marketing consent to respond to an inquiry).
You may withdraw consent at any time by changing your cookie preferences (see Cookies) or by contacting us at [email protected].
4.2 Contract (Article 6(1)(b))
Where you request information that may lead to an engagement, we may process personal data as necessary to take steps at your request prior to entering into a contract. Examples include:
- Responding to your inquiry and discussing scope, availability, and engagement logistics.
- Preparing proposals or statements of work based on your request.
4.3 Legitimate interests (Article 6(1)(f))
We process certain personal data where it is necessary for our legitimate interests, provided those interests are not overridden by your rights and freedoms. These interests include:
- Website security (preventing fraud, abuse, and malicious activity).
- Service improvement (understanding how visitors use the site in a general way, especially when analytics is configured with privacy safeguards).
- Administrative recordkeeping (maintaining a record of communications for continuity and accountability).
4.4 Legal obligation (Article 6(1)(c))
In limited cases, we may process personal data to comply with a legal obligation, such as responding to lawful requests from authorities or meeting recordkeeping requirements where applicable.
5. Purposes of processing
We use personal data for the following purposes. We aim to keep processing aligned with what a visitor reasonably expects when contacting an advisory firm and visiting an informational website.
- Responding to inquiries submitted via forms or email, including clarifying questions and scheduling.
- Providing requested information about our services and methodology in a business-to-business context.
- Customer support and communications relating to your request, including maintaining a record of communication threads.
- Website operations such as performance monitoring, debugging, and maintaining availability.
- Fraud prevention and security including detecting unusual access patterns and protecting site integrity.
- Analytics (if enabled with consent) to understand aggregated usage and improve site navigation and content clarity.
- Marketing measurement and retargeting (if enabled with consent) to understand how advertisements perform and to show relevant ads to people who previously visited the site.
- Legal compliance such as responding to formal requests and defending legal claims where necessary.
Marketing communications
We do not require you to consent to marketing in order to request information or submit an inquiry. If we ever offer an email list, you will have a clear opt-in choice, and you can unsubscribe at any time. Any marketing emails would include an unsubscribe link and instructions for managing preferences.
6. Data retention
We retain personal data only for as long as necessary to fulfill the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law. Retention periods may vary depending on the nature of your interaction with us.
Retention schedule (typical)
- Form submissions and inquiry correspondence: retained for up to 2 years from last contact, to allow continuity for follow-up discussions and administrative records.
- Email list data (if you opt in): retained until you unsubscribe, and then removed or anonymized within 30 days, unless we must keep a minimal suppression record to respect your opt-out.
- Analytics data (if enabled): retained for up to 14 months (or the configured period in the analytics platform), then deleted or anonymized.
- Server logs: typically retained for up to 90 days for security and troubleshooting, unless needed longer to investigate incidents.
- Cookie preferences record: stored in your browser (local storage) until you clear it or change your preferences.
Deletion and anonymization
When retention periods expire, we delete data or convert it to an anonymized form where feasible. If you request deletion, we will assess the request and delete information unless we have a lawful reason to retain it (for example, for legal defense or compliance).
8. International data transfers
We are based in the United Kingdom. Some of our service providers may process or store data outside the UK, including in the European Economic Area and in other jurisdictions such as the United States. When personal data is transferred internationally, we take steps to ensure an appropriate level of protection.
Safeguards
Depending on the destination and provider, safeguards may include:
- UK International Data Transfer Agreement (IDTA) or the UK Addendum to the EU Standard Contractual Clauses.
- Standard Contractual Clauses (SCCs) where relevant.
- Adequacy regulations where the UK Government recognizes a country as providing adequate protection.
- Additional technical controls such as encryption in transit and access controls, where appropriate.
9. Your rights (UK GDPR)
Subject to certain limitations and exemptions, you have rights regarding your personal data. We will respond to requests in accordance with applicable law, typically within one month. To exercise your rights, email [email protected].
Your rights include
- Right of access to your personal data and certain related information.
- Right to rectification of inaccurate or incomplete data.
- Right to erasure (deletion) in certain circumstances.
- Right to restrict processing in certain circumstances.
- Right to data portability where processing is based on consent or contract and carried out by automated means.
- Right to object to processing based on legitimate interests, and to direct marketing.
- Right to withdraw consent at any time where processing is based on consent (withdrawal does not affect prior processing).
How we verify requests
To protect your data, we may request information to verify your identity before fulfilling a request. We will only ask for information that is reasonably necessary for verification and we will not use it for unrelated purposes.
Right to complain
You also have the right to lodge a complaint with the UK supervisory authority: Information Commissioner’s Office (ICO). You can find guidance and contact details on the ICO website.
Unsubscribe and data deletion options
If we send you marketing communications (only with your consent), you can unsubscribe using the link included in the email. For data deletion requests relating to inquiry correspondence, contact [email protected] with enough detail for us to locate your record (for example, the email address used and approximate date of contact).
11. Children’s privacy
Our website and services are not directed at children under 16. We do not knowingly collect personal data from children under 16. If you believe a child has provided us with personal data, please contact us at [email protected], and we will take steps to delete the information where appropriate.
12. Updates to this policy
We may update this Privacy Policy to reflect changes in our practices, technology, legal requirements, or business operations. When we make changes, we will update the “Last Updated” date at the top of this page.
If changes are significant, we will take reasonable steps to provide additional notice, such as posting a prominent notice on the website or contacting you by email if we have your contact details for that purpose. Updated terms will apply from the effective date shown.
13. Contact details and Data Protection contact
If you have questions about this Privacy Policy, want to exercise your rights, or want to request access, deletion, or correction of your information, please contact us using the details below. We treat privacy requests as confidential and route them through a dedicated inbox.
Privacy contact (DPO-style contact)
Email: [email protected]
Phone: +44 20 7946 0612
If you contact us by email, please include the address you used to interact with us and a clear description of your request.
Postal address
Lupurjuzix Ltd
1 Poultry
London, EC2R 8EJ
United Kingdom
For general inquiries, please use Contact.
Scope reminder
Lupurjuzix provides analytical and advisory services related to business operations. Outcomes vary depending on organizational structure and external conditions.
Related pages: Terms of Service • Contact